Every year, prior to the NBA and NFL drafts, agents do literally everything they can to sell their new clients to the teams they might play for. It is an expensive, intensive process, and with good reason: literally millions of dollars are on the line. Elite trainers are hired to get each athlete into the best shape of his life in preparation for draft combines and workouts. Media experts are hired to help would-be professional athletes hone their interview skills. Public relations professionals are consulted about how to spin the missteps of athletes’ pasts.
Then the players are drafted, and this process stops.
All of the care that went into preparing the image of each client — how he performed physically, how he conducted himself personally, the story he and his team deliberately and meticulously presented — all of that is abandoned.
How does that make any sense at all?
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